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Purina Unleashed Event Wrap Up

DogBase wrap-up for the Purina Unleashed event in Linz, Austria, and our meeting with the IRO Organization
Almog Koren
2 min
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DogBase was selected to present out of more than 150 pet tech startups at the Purina Unleashed event in Linz, Austria. 


I wanted to do a quick wrap-up. First, it's incredible to see Purina create a great event to bring together pet tech startups and help build a community. The pet tech space is just less popular than other tech spaces. And it's great to see Purina take the time and effort to great such a fantastic event. A big shout-out goes @Michael Hurnaus from Tractive for hosting the event and @Kim Bill and the Unleashed Purina team for organizing the event.


The event was terrific, and I had a great time pitching DogBase, but I enjoyed meeting amazing founders and pet startups. There were so many, but a quick shout-out goes to Primoz Gams, founder of Dogs4motion, Tadas Žiemys Co-Founder, Dogo App, and Bekir Genç, Co-Founder of Petopy.

International Rescue Dog Organization


We also met with the IRO Organization (International Rescue Dog Organization), which is much more critical for us. It was great to meet everyone there and have a chance to learn more about such a fantastic organization with a massive impact in the search and rescue space; they had over 100 IRO-certified dogs in Turkey.   


I had an opportunity to present DogBase and demo our product. And how we are looking to bring tech into the space and help working dogs and handlers. It is always great to share our passion for working dogs, especially search and rescue, which I am passionate about and something I do myself.  


If you want to learn more about IRO check out their website. I hope to have more exciting news soon. 

DogBase is centered on a shared belief in technology to systematically drive high-performance working dogs. Our platform is centered on frictionless logging, tracking, and making AI-driven improvements.

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SAR Unit
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I am so glad that I was invited to "test" this. I dreaded do my logs books and couldn't find an easy method. This platform is easy and so far all updates have made it easier and clear to fill out. I hope that we can continue to use it. I also like that I can check on more of my own team members and what training they are logging.

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Pekelny Pes Working Dogs
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While I am still introducing myself to the software, it has already shown its potential for replacing log books entirely for myself and others on my team. Not only is it one less item to keep track but the simplicity makes it more motivating to complete log books.

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DogBase is making the administrative side of detection logs that much more efficient. I enjoy the clean and simple-to-use interface and the ability to submit logs on the go through mobile. Being able to print log reports helped to streamline my process. I like that DogBase staff are constantly working to make the program better and improve accessibility. Customer support is quick to respond and fast to problem solve and help with whatever is needed.

Samantha S
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This App has undoubtedly made our training more efficient with clear documentation of progress. Definitely making the training more progressive instead of just repetitive. It's easy to use, relevant for the training we conduct, and the customer support is awesome.

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I was tired of using Excel spreadsheets where I had to remember all the information when I was finally able to sit down and enter it. I like DogBase because I can use my phone and fill it out during training while all the information is fresh. Its easy to go down the list and fill out each part and in the end I have all the information I want to keep track of for my HR and Airscent K9.

Heather S
K9 Handler & Treasurer
Alamo Area Search and Rescue
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Absolutely love this application. Such ease of use and able to track everything. Same format for all trainings and love the information added based on time and location. This will be a game changer in record keeping for SAR dogs.

Berbel S
Air Scent K9 Handler
Search and Rescue Teams of Warren County

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